Shruti is a 29-year-old multi-tasker, who efficiently juggles her life with a 2 and a half year long marriage, her work profile of a UI/UX designer and a blog. She has planned to come up with her online store of curated vintage inspired clothes. She is an ardent vintage lover. Film photography, yoga, classic rock music and clothes are among her other favourites.
Her blog is about her thoughts, things and people that inspire her, and all other things she loves- photography, music, travel, etc.
On being asked about what makes her blog unique, she states
“It’s a difficult one to answer though. I mean someone else would be able to tell it better if it is different at all. On my part, I try to create a feeling rather than something that is commercial or something that looks artificial. It is actually difficult for me to categorise my blog because I write about a variety of topics: everything I feel and experience. To many it may look like a style blog but it’s not entirely a style blog. I also write about my life, my weaknesses, my thoughts – so maybe that’s something that makes it different. I also don’t have regular updates on my blog, because I don’t want to make it something that I need to maintain or feel the pressure to maintain. I started this blog as an escape route and I wish to keep it that way.”
Her style statement is not of a trend follower or a brand conscious person. Versatility is her keyword. She shares, “My style keeps on changing on how I feel on a particular day or the kind of music I am into.”
Music is a major influence on her style. On days when punk rock is in a loop, her attire reflects that. Her wardrobe reflects her playlist of the day, let it be Kenny Rodgers, Louis Armstrong, Frank Sinatra, The Beatles etc. To pin down, her style is a mix of the 60s and androgynous fashion.
She feels her inspiration doesn’t come from trendsetting and high ended fashion journals but from street style and music. She likes what she terms practical fashion, something that you can carry every day. She is fond of efficient tailoring. TV shows have been her major source of inspiration lately, some of the characters from Downton Abbey, Mad Men for example. She has also explored the arena of men’s fashion and loves to borrow stuff from her husband’s wardrobe.
She started her blog in 2013. It started as a platform to spill out her thoughts. She developed upon her blog as a style curation feed a year after in 2014. She finds blogging a great platform to share, a great way for her to express her creativity and thoughts. For someone like her, who started a blog solely to express thoughts and share photos – she feels blogging has also lost its essence in many ways. According to her blogging is a great way to know a person. She says, “for me – to be able to feel/ connect with someone just by reading about them is really important. To be able to feel like you know them and you can relate to them or think they are really cool or just like you makes you feel like you will be great friends if you met in real life.”
She believes blogging has become a source of income, a full-time job, a feedback forum in many ways but feels that connection to be able to relate on a personal level is missing.
Her blog which is called Retro Days comes from her love for everything vintage such as old music, retro/vintage fashion, film photography, old architecture and many other things.
Her posts are quite relatable to people who are in their 20s/30s but sometimes it becomes hard for her to judge her audience as people from various ages have liked her content from time to time just like her yoga posts that are liked by people of different age groups.
Long-term planning is not the kind of game that she plays but wishes to keep having fun and follow her passion. She says, “I really like blogging, so I’ll keep doing that for sure. I am planning to launch my online shop soon and I’m really looking forward to that. Exploring my creative potential is something that is always on the cards. To stay happy and fit is my everyday goal”
Shruti uses her iPhone to click her pictures but prefers using a digital camera when someone else clicks for her. However, she wishes to start using film cameras as they bring a type of feel that most other cameras cannot capture.
She says that people should not start blogging with a notion of making money on it because at that very moment one ends up losing authenticity which causes the focus to get diluted and she believes that one should write and blog just for oneself.
Words by Laveena Behl
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