Tag Archives: illustration

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Inspiro India Official

Art | Blog

15 December 2017

Creative Head of the week: Aaditya Singh

Aaditya Singh realised that art was his calling due to his mother who is an oil paint artist. Choosing to become an artist was never decided but he used to sketch whenever he got time whilst grade 8 to 10. He then quit sketching since he had to focus on his studies. Come April 2015, while he was preparing for his MBA entrance exams he started sketching once more. Drawing was a way to escape the numbers in quant! He used to study and attend classes in the morning/afternoon and used to sketch late at night. He focused on creating realism portraits as he had always been fascinated with human facial features. He adored the fact that even a small difference here and there could change the way one looks and not only that, but how different the same person would look depending on the way and angle the light fell on the face. Once he began sketching, he strived to become better at it by practising every day.

 

His approach was straightforward. He already had a Pinterest page where he kept a board with photographs of different individuals/models. Whenever he started sketching he picked up pictures from there and began drawing different facial features like eyes, nose, lips and hair. From there he started the process of getting all the facial features to look as realistic as possible. It was difficult in the beginning but constant practising evolved his skills. The challenge he faced, and still sometimes faces is that he just doesn’t like to sit at one place for long. Getting distracted quickly was a habit that has stayed with him even today. Apart from that whenever he sketched he kept either an anime, movie or a random documentary on YouTube playing, plus either games or any social media page on his phone. As a result, any sketch that should take one hour took three. This became a serious challenge when he began accepting commissions and had deadlines and even today he is working to fix this.

 

According to him, art, be it visual, audio or appealing to any other sense, must create some meaning to the one experiencing it. That’s how one generates value out of any experience, right? And what works for one may not necessarily work for all. He has never been able to understand abstract art. Never did, still doesn’t. But there are people willing to pay millions for it (art by Jackson Pollock for example). So visual art to him is anything that makes complete sense to the one experiencing it, as a viewer, and can connect to it. Everyone pays for any art that they see or experience either through monetary means or time. If the visual art creates value for a person, then it is an experience worth that expenditure.

 

To explain his style to someone who has never seen his work, Singh tries to create something on a piece of blank paper, by either using pencils or colours, what the human eyes see. Though he mostly tries creating realistic human portraits, he is known to dab the brush in the paint to bring the night sky on a canvas from time to time.

 

He started sketching seriously in 2015. It was meant to be something that would help him calm down and distract his mind from all the math he had to study every day. He started taking it as something more than a hobby or something that he did just for himself which was the case when he began getting requests to make portraits of people from Facebook. The most amazing part, he had not even met those people! That was when he understood that art can be something more than just a hobby.

 

Aaditya does not have any Art-related study background. It was sheer practice every single day that helped him improve. He experimented using different techniques (studied the portraits created by other artists on Instagram) and tried to integrate what he learnt from observing them into his sketches.

 

According to him, his will to keep improving by the passing day is his greatest strength. He believes that It takes a lot of patience. He says that when one makes sketches, not every single one of them turns out the way one wanted, especially when they are working with watercolours. He has torn and thrown away more pieces than he can remember, but still those pieces only helped him understand what he could have done better and made sure that he didn’t repeat the same mistakes again.

 

Being a volunteer at Ahimsa which is an NGO for stray animals in Mumbai, he showcases his love for animals and wildlife. Apart from that, he loves to cook food and likes experimenting in the kitchen just like with his art. His love for music can never be lessened as it is something that helps him sleep better at night. He even writes lyrics, poems and loves to take a dip in a pool or simply swim. He feels that he is only one dive away from becoming a certified scuba diver! A few things that keep him busy when he is not drawing.

 

He feels the need to have his own space when he is working. One of the reasons why he sketches post-midnight is because he doesn’t like to sleep much so these are the hours he utilises to create some realistic drawings. He studies the photographs that he is about to draw before he even touches any tools. The first step is to understand which features require focus, what parts will take and which areas he is most likely to mess up. Once he is done with that he picks up his tools and starts drawing. 
The tools he uses are graphite, pencil (Mars Lumograph series), black and white ink (Copic), watercolours (Camel Artists’ watercolours), watercolour pencil (Luna Aquarelle) and sheets of paper (either 200, 250 or 300 gsm).

 

According to him creating art is not that difficult or complex. Art comes in all shapes, sizes and colours and everyone can do something or the other. All one needs to do is make some time for it. He feels that while everyone is trying to chase the orthodox careers, kids are made to believe from a young age that they must pursue to be successful and most of them give up on their passions (which 99% of the time is some form of art). He says that one doesn’t necessarily have to spend multiple hours in a day dedicated to creating the chosen form of art, just sometimes every day can help one discover where true talent lies. He also stresses the fact that learning is something that one must never stop.

Words by Laveena Behl

 

Images by ©Aaditya Singh

Follow Aaditya: Instagram 

 

“Inspiro India will be featuring bloggers every week irrespective of what they blog. To get featured on Inspiro India simply use ‘#iiblogger’ on Instagram ”

 

Check out latest edition of Inspiro India magazine – here

 

 

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Inspiro India Official

Art | Blog

1 December 2017

Creative Head of the week: Sarah Naqvi

Sarah Naqvi stumbled upon questions regarding the existence of women in the society and taboos spanning over the same while going through the process of understanding the female body.

 

Sarah felt morally obligated to address the issue by using embroidery to share her thoughts. Embroidery is a versatile and ancient art form which was interestingly done by mostly women and thus was perfect for what she wanted to showcase!

 

Naqvi works on topics such as menstruation and body shaming. She has received immense support from young girls, positive criticism, threats and nasty comments from anonymous people over direct messages on Instagram.

Interestingly, a couple of her artworks were taken down by Instagram for obstruction of community guidelines which were considered obscene even though there are highly sexualised and altered images of women all over the app.

 

Nitesh Mohanty, Ghada Amer and Shirin Neshat are some of the artists who inspire Miss Naqvi. Each embroidery takes anything from a month to a couple of days to complete depending on how much time she gets with her daily schedule.

 

The idea behind her artworks is to portray a society which is suffering from deeply rooted patriarchy and has ultimately created, cultivated and enforced an idea of the ‘ideal woman’.

 

She works with a range of different mediums, but embroidery is positively one of her biggest strengths. ‘With every stitch I make, I hope that it challenges these common apperceptions and shows how much strength and voice every piece can carry’, says Sarah Naqvi.

Words by Harpreet

 

Art/Images by ©Sarah Naqvi

Follow Sarah: Instagram 

 

“Inspiro India will be featuring bloggers every week irrespective of what they blog. To get featured on Inspiro India simply use ‘#iiblogger’ on Instagram ”

 

Check out his full feature in April’17 Edition of Inspiro India Magazine issue#37 – Download Free.

 

 

 

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Inspiro India Official

Art | Blog | Inspiration

23 November 2017

Interview with Visual Artist: Pardeep Verma

Meet Pardeep Verma, an abstract painter and visual artist

Pardeep Verma

 

Inspiro India: How did you get started? What first got you into Art? Tell us a bit about yourself.

– I once had the opportunity to attend a painting exhibition by Sh. JR. Yadava. Until then I had never imagined that paintings could be handmade. His paintings piqued my interest to do something about it and I requested Sh. Yadava to guide me. He showed me the path and that’s how the journey started.

 

Inspiro India: How would you best describe your style of Visual Art? And the challenges you faced as an artist?

– My visual art style is Abstract. The main challenge I faced was to do the paintings in acrylic colour rather than in watercolour. There were lots of experiments that I had to conduct with ‘n’ number of permutations and combinations before I could get the results I had always dreamt of.

 

 

Inspiro India: What are the tools you couldn’t live without? Can you please explain about your work process?

– I can’t imagine a life without papers, colours and solitude. The combination of the three things gives shape to my imaginations and dreams.

 

Inspiro India: Is studying design in college worth the cost or do you recommend an alternative?

– Studying art essentially helps one acquire the basic skills and that becomes a launch pad. When I was young, my main motive was to start earning a livelihood because art as a field was looked down upon something which never pays. Also in addition to the college education, I believe, having a mentor is of great help. Having said that, the motivation must come from within along with zeal, enthusiasm and energy besides tonnes of practice.

 

Inspiro India: Who/What has been the biggest influence on your way of thinking?

– Whenever I saw somebody getting clicked himself/herself with the creator or the creation – painting, photographer or sculpture in any form – that influenced my thinking. I wanted my creations to be appreciated the same way.

 

Inspiro India: What did you want to become as child?

– As a child, I wanted to have my own identity and excel in any endeavour I selected.

 

Paintings by ©Pardeep Verma

 

Inspiro India: What advice would the artist inside you like to pass on to our readers?

– My advice to an artist will be to think out of the box, be creative and experiment a lot as well as have patience and perseverance till they achieve what you they’ve dreamt of. An artist should always on the lookout for new horizons, new vistas, new worlds.

 

Check out his full feature in May’17 Edition of Inspiro India Magazine issue#38 – Download Free.

 

 

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Inspiro India Official

Art | Blog

21 November 2017

Ink Series By Shraddha Mandale

Shraddha Mandale is a 21-year-old creative soul full of visuals, sparks, rainbows, fantasies and not to forget pizza! An Advanced Applied Art student from Bombay, she doesn’t shy away from accepting her love for pizza!

 

A typography assignment where she wanted to explore as many mediums as she could, Mandale ended up with a bottle of ink, sketching random animals. The thought process of creating the ‘Ink Series’ is about exploring the graphic style with various stools. Capturing a form with ‘one stroke’ is the most challenging part of the whole art process.

 

Shraddha starts off by visualising various forms and species of birds and animals. With a clear vision in mind, her tools boldly manoeuvre with ink on paper. Her tools include jet black ink, cartridge papers, cut nibs, Chinese brush and candy sticks.

 

This series surprisingly was a quick work of art. ‘This one style is something I needed it to be an instant’, says the young artist. To come up with this series, she made a point to create one illustration/sketch every day. It took her mere seconds to complete the final sketch, excluding the hours spent before perfecting each stroke!

Series by ©Shraddha Mandale 

 

Being curious inspires Shraddha. Her surroundings itself are an inspiration to create new art every day. She also possesses a curious and investigative mind that needs to be challenged on a regular basis.

Words by Harpreet

Check out latest edition of Inspiro India magazine – here

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Inspiro India

Art | Blog

3 November 2017

Creative Head of the week: Soumya Wagle

Soumya Wagle has been into art since childhood, finding every opportunity to doodle and scribble owning to the fact it was her favourite!

Art has always been a getaway from stress, it calms her down regardless of it being a hobby.

 

A full painting takes her a couple of hours whereas, a plain sketch is ready within a matter of minutes! Soumya accepts, she was initially afraid to try new media. She recently ventured into exploring new media in art and tried her hands on digital art for which she makes the use of her fingers and draws on applications such as Adobe Draw and Autodesk SketchBook. As for traditional art, she sticks to charcoal pencils and watercolours to make exquisite portraits! Not to forget she utilises some fine liners to make the lines in her drawings fittingly defined.

 

Miss Wagle gives full credit to social media for her ever evolving status as an artist. She is constantly dazzled by astounding artists who she followed on Instagram once she made her Instagram account.

Wagle is repeatedly trying to better her art by trying her hands on various styles she comes across.

 

Artwork by ©Soumya Wagle

Follow Soumya: Instagram | Twitter 

 

“Inspiro India will be featuring bloggers every week irrespective of what they blog. To get featured on Inspiro India simply use ‘#iiblogger’ on Instagram ”

 

Check out his full feature in February’17 Edition of Inspiro India Magazine issue#35 – Download Free.

 

 

 

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Inspiro India Official

Art | Blog | Interviews

19 October 2017

Interview with Illustrator: Harshvardhan Kadam

Meet Harshvardhan, a Mural Artist and illustrator. 

Harshvardhan Kadam

 

Inspiro India: How did you get started? What first got you into Illustrations? Tell us a bit about yourself.

– Curiosity was what really got me digging a step further in what seemed familiar. My parents illustrated many volumes of books for Indian comic book industry. I grew up looking at the art of making comics and wanted to make mine. But could never draw as good as my parents did. Also, I was not limited by the term illustration per say because I never started off as one.

 

Inspiro India: How would you best describe your style of illustration? Any challenges you’ve faced as an artist?

– My style of visual arts is a rather unconventional evolution of even I don’t know what. It is a process and is always evolving. You can see the roots are based on Indian aesthetics which I have a very keen interest in. I am building a visual language which has become a new beginning of the chapter of Indian aesthetics. As many of our traditional artistic practices are vanishing I find it essential to retain certain aspects of this subcontinent’s diversities within my capacities. In my attempt to evolve this further I have kept all of my personal preferences away from my practice to produce a volume of work where through stories the people keep getting inspired. Challenges are many but the intent is pure so much gets resolved within the process.

 

 

Inspiro India: What are the tools you couldn’t live without? Can you explain your work process?

– An ink brush and paper is all I really need but I have way more that I need for finished work pieces.
My work process is really simple most of the time. I start on simple paper, usually copy paper, with a pencil. Once I finish the sketch, I ink it with an ink brush or a regular paintbrush and ink. Then I scan it and colour it in digitally! Voila! That simple!
Of course, there are times when I throw in photographs and textures, which involves a few more steps but the above is my usual process.

 

Inspiro India: Is studying illustration in college worth the cost or do you recommend an alternative?

– My process is a merger of the latest digital tools available for visual art. My iPad Pro and the Pencil, a loaded MacBook Pro, my sketchbooks, a stationary kit, backpack, sunglasses, brushes, rollers and my music.

 

Inspiro India: Is studying illustration in college worth the cost or do you recommend an alternative?

– No school in India teaches illustration dedicatedly. And study after all is a personal preference. In India the general idea of studying is competition. Where studies should be time spent to enrich our lives with knowledge and empower self to be a better human along with formal education, a personal discipline makes a lot of difference.

 

Inspiro India: Who/What has been the biggest influence on your way of thinking?

– My mother

 

Inspiro India: What did you want to become as a child?

– An architect haha! Also a farmer because I just loved to see a seed become a plant.

 

Inspiro India: What do you enjoy most about being a Mural Artist?

– There is not a lot to enjoy while making a mural. The process is exhausting and tiring but in this whole process, I get to talk to people from the region I paint and to listen to them is what I love. Hear their stories and a bit about their life is a good window to listen to someone out even if it is not related to work. That is very beautiful. It makes me realize that so many people want to talk but do not have ears to listen to.

 

Inspiro India: What according to you is the future of Street Art and Artists in India?

– Most artists who practice making murals in public spaces in India are the leaders and game changers in the current art or design scene of India. We are the ones who took that step to change how the world around us look a few years ago and are making groundbreaking work already. India is a tricky canvas at the same time and hoping to see more cities coloured and more love everywhere in India.

 

Inspiro India: What are you passionate about besides your work?

– I am a rider and very much an outdoor person. I love forests and mountains and rivers and seas and I am more passionate about them than my work I guess. To be with them I have to work. So my love is bipolar haha!

.

 

Photo by Naman Saraiya

Photo by Ranjith P.M

Wall Art by ©Harshvardhan Kadam

 

Inspiro India: What advice would you as an artist give to other creative heads out there? And Some creative tips you’d like to share?

– The only advice my father gave me was to draw. He never taught me anything. He said, draw and you will know. Just like reading,  you will know.

Many tell me that they want to be like me. To be honest I did not have a reference point to look up to in artistic graphs. Even today, my biggest inspiration to push myself further is at Khajuraho, Ajanta Ellora, and are mostly anonymous. I see honesty there. Sublime honesty. So draw honestly 🙂

 

Check out his full feature in January’17 Edition of Inspiro India Magazine issue#34 – Download Free.

 

 

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Inspiro India Official

Art | Blog

17 October 2017

Marvel/DC | Type Series By Deanne Fernandes

Deanne Fernandes is a Delhi based Design Enthusiast who has worked as a Communication Designer for almost 9 years now. The love for art and design in any form has excited her all her life. Participating in art activities at school and college level and winning accolades for the same, not to forget including a few national and international competitions, motivated her to take up new challenges in this field.

 

After completing her post-grad in advertising and PR, she worked at an ad agency, a design studio and freelanced for a year as well. She is presently the head of a creative group at a design studio for the last five years. She thoroughly enjoys creating corporate identities, packaging, campaigns, websites and much more at the studio!

 

As a communication designer, illustrator, hand letterer and dreamer, Deanne loves to experiment with new styles and finds inspiration everywhere. A long list of artists inspire her, she admires anyone from a well-known international artist to a street painter or a colleague at work to a 5-year-old. Every time she tries to master a style, she gets introduced to something new. It is amazing and challenging at the same time, a reason good enough to pick design for her career!

 

Deanne does not believe in sitting idle. Whenever she reaches home, she spends time with her family and gets right back to designing but this time, it is for herself!

Devoting time to do more personal artwork made her realize that she was getting better at her craft at work as well as receiving a great deal of satisfaction and happiness.

Fernandes’s personal projects range from themed typography series, illustrations and hand lettering which also includes the 36 days of type project.

 

Type Series by ©Deanne Fernandes 

 

The 36 days of type is a popular worldwide challenge that invites designers across nations to create 26 alphabet and numbers from 0-9, one for each of the 36 days.

She picked superheroes and super-villains of the Marvel and DC universe as her theme for this year. Extremely exciting at first glance, it turned out to be quite challenging to complete one every day. But the acknowledgements, on and off Instagram, support from family, colleagues and friends made up for all the amazing artwork. It also brought greater motivation and strength.

 

Deanne hopes life keeps surprising her with new opportunities so that she can surprise herself by becoming better every passing day.

Words by Harpreet

Check out latest edition of Inspiro India magazine – here

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Inspiro India Official

Art | Blog

10 October 2017

Desi Aunty Series By Megha Sharma

Megha Sharma is a self-taught, 20-year old illustrator obsessed with galaxies, making art, reading books and enjoying food and tea! Megha started making art in her second year of college and then there was no looking back to the point where she says, people may find it cliche when she says it has become a part of who she is now!

A sucker for stationery, she shows love to both digital and traditional art, also trying to make a living out of her passion.

The idea behind the ‘Desi Aunty Series’ hit her during one of her visits to the local salon. The first reaction she got from the neighbourhood parlour aunty was, ‘Haww! Itni growth leke aaye ho! Whilst bearing the pain from the waxing strips, I kept thinking of making a series and the ideas kept coming up’, says the swift thinker. The quirky illustrator starts with a rough sketch and then jots down ideas. Changes are made as the illustrations form sense along with content formation. A final drawing on paper, scanning via phone and ultimately vectorizing in the laptop, further polishing and colouring take place. She works with Adobe Illustrator and Adobe Photoshop with her Wacom Intuos graphic pad.

 

Relative aunty

Bank wali Aunty

Parlour wali aunty

Kaam wali Aunty

Padosi Aunty

Metro Aunty

Series by ©Megha Sharma 

 

The young illustrator finds inspiration online, observing artists every day and eventually grabbing something from them. She says, ‘I feel I have so much to learn from the artists out there. It scares me and makes me happy at the same time. Weird, I know.’ She draws inspiration from regular people which also form the inspiration for this close to home, everyday women’s life-based series. ‘So, I just try to keep my eyes and ears open all the time and look for inspiration’, says Megha Sharma. 
 Megha took about 7-10 days to complete the series. Steering away from ‘Aunty’ cliches, She came up with a new series called ‘Bank Wali Aunty’ which is much more relatable and not like every other post on ‘Aunties’!

Words by Harpreet

Check out latest edition of Inspiro India magazine – here

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Art | Blog | Interviews

29 June 2017

Interview with Illustrator : Alicia Souza

Meet Alicia, an entrepreneur and self taught illustrator. 

Alicia Souza

 

Inspiro India: How did you start creating? What first got you into Illustrations? Tell us a bit about yourself.

– I like to think that I really never stopped drawing since I was a kid. I didn’t draw more or less than any other child but I just never stopped, when most did. It became my part time job when I left college and then full time job when I moved to Bangalore.

 

Inspiro India: How would you best describe your style of illustration? And the challenges you faced as an artist?

– I think I can call it a bit cartoony, funny and whimsical. I think the challenges are the ones that anyone faces when they just start out as a freelancer in the field- starting with personal challenges of things one is uncomfortable with, whether it’s talking about money or social media or even just talking and then there are the others like financial of making ends meet when you just start out and carrying forth. It’s a matter of time and passion.

 

 

Inspiro India: What are the tools you couldn’t live without? Can you please explain about your work process?

– An ink brush and paper is all I really need but I have way more that I need for finished work pieces.
My work process is really simple most of the time. I start on simple paper, usually copy paper, with a pencil. Once I finish the sketch, I ink it with an ink brush or a regular paintbrush and ink. Then I scan it and colour it in digitally! Voila! That simple!
Of course, there are times when I throw in photographs and textures, which involves a few more steps but the above is my usual process.

 

Inspiro India: Is studying illustration in college worth the cost or do you recommend an alternative?

– I didn’t study illustration so I can’t compare it to if I did. I think college is a time to explore but I think the ‘real’ learning starts when you start working. Though I think college can expedite basic knowledge, which is also necessary but not compulsory.

 

Inspiro India: Who/What has been the biggest influence on your way of thinking?

– I think everyone I met and talked to when I began freelancing thought me something in some way. I can’t say it was one person but being thrown in the deep end really helped.

 

Inspiro India: What did you want to become as a child ?

– A veterinarian, an engineer, a mathematician, an accountant, a nun, a soldier, and a boxer even. Never ever anything in the art field, but life is full of surprises!

 

Inspiro India: What do you enjoy most about being a illustrator?

– That I can work in my pyjamas.

 

Inspiro India: Can you explain to our readers bit about the daily drawing project?

– There’s no project or anything but I just draw daily, that’s it.

 

Inspiro India: What are you passionate about besides your work?

– Animals, baking, writing letters, stationery, yoga, meeting people, cooking, and learning new things.

 

Images by ©Alicia Souza

 

Inspiro India: What advice would you as an artist give to other creative heads out there ? And Some creative tips you’d like to share?

– Just keep your head above water and never lose hope! Draw daily and be diligent with your work. Nothing beats hard work and passion.

 

Check out his full feature in Navember’16 Edition of Inspiro India Magazine issue#33 – Download Free.

 

 

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Art | Blog | Interviews

15 June 2017

Interview with Illustrator : Nithin Rao Kumblekar

Meet Nithin, an illustrator who started drawing from very young age and didn’t stop. To follow his passion he quit his job and started freelancing.

Nithin Rao Kumblekar

 

Inspiro India: How did you get started? What first got you into Illustration? Tell us a bit about yourself.

– We all used to draw when we were kids. But I didn’t stop drawing even after growing up. So it is tough to tell what inspired me to continue this. After completing school I joined Chitrakala Parishad in Bangalore and specialised in applied arts. I joined the advertising agency as an art director, but I was not satisfied with that since anyone with art knowledge can become art director, but not an illustrator. So I decided to quit my job and started freelancing as an illustrator.

 

Inspiro India: How would you best describe your style of illustration? And the challenges you faced as an artist/illustrator?

– I concentrate more on lighting. Play of light and shadow is what makes my works look good. At the same time I try to get realism even while exaggerating the characters.

Sometimes clients or the agency ask me to do changes in the illustration. I do the changes if it ads value to the illustration. If I feel it is going to ruin the work then I refuse to do the changes. It is tough to convince the clients sometimes. But you must say “no” if you want to keep that work in your portfolio.

 

 

Inspiro India: What are the tools you couldn’t live without? Can you please explain about your work process?

– I started illustrating with pencil and then scanning them into photoshop and then colour it. But then I bought pen tablet which improved my style. Now I have Wacom monitor which gives the same experience as drawing on paper. I like traditional medium too, but for me digital is faster and good for my style. For me Photoshop is god.

 

Inspiro India: Is studying illustration in college worth the cost or do you recommend an alternative?

– If you want a career in designing field then fine art colleges are worth. But if you have already completed your college in other field then I don’t think joining a fine art college again is a good idea. It’s better to practise on our own or join hobby classes.

 

Inspiro India: Can you explain a little about Detailing in your illustrations? 

– People like detailed works. But we lose patience while drawing.

I spend a lot of time starring at my works than creating them. If I feel something is not right then I can’t sleep without fixing the illustration.

 

Inspiro India: What did you want to become as a child?

– I always wanted to be an artist. Now I’m just an illustrator and I’m working towards becoming an artist who does not work for a client. I do personal work whenever I get time. And my personal works are my favourite. That is makes me feel I’m an artist.

 

Inspiro India: What do you enjoy most about being a illustrator/designer?

– In my mind I feel like a scientist who is inventing or creating something in his lab. I love my job. During my school days I used to copy sketches from books. But I was not happy with that. I always thought why can’t I be the guy who creates from nothing and not just copy from other works. Now I’m happy that I create illustrations on my own.

 

Inspiro India: What are you passionate about besides your work?

– I like shooting people (with camera). These days it is easy for people add photography as a hobby because of digital cameras. But I started photography in school with my dad’s manual SLR. In those cameras without the knowledge of light it was almost impossible to shoot good pictures. I’m not a pro in studio lights. But I want to dig deeper into studio.

 

©Nithin Rao Kumblekar

 

Inspiro India: What advice would you as an artist give to other creative heads out there ? And Some creative tips you’d like to share?

– The internet era has changed the way we work. There are thousands of artist around the globe, and many of them will have similar style like yours. That’s totally fine as long as you put effort to improve your work from the last one you did. But we should not copy or steal someone else’s work.

We can’t call ourself designers or creative if we just copy or download some images to create the work.

 

Check out his full feature in May’16 Edition of Inspiro India Magazine issue#28 – Download Free.

 

 

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Art | Blog | Interviews

1 June 2017

Interview with Lettering Artist : Chandan Mahimkar

Meet Chandan Mahimkar, who started designing posters for inter school competitions & info charts, diagrams for his school science lab. And didn’t know much about lettering back then.

 

Chandan Mahimkar

 

Inspiro India: How did you get started? What first got you into Lettering? Tell us a bit about yourself.

– It all started during my school days while designing posters for inter school competitions & info charts, diagrams for our school science lab. I didn’t know then that lettering was some form of art. I joined Sir J.J.Institute of Applied Art, Mumbai’ to pursue my formal training in art, advertising & design. After getting my B.F.A. Degree in Applied Art, I got into advertising and since then I have worked with top ad agencies like FCB-ULKA, Grey Worldwide, DDB Mudra. Creating ad campaigns for renowned brands and working on prestigious design projects for key clients like Amul, TCS, British Airways, IDFC, Ceat, Cricket Rating, Wipro and Kotak Mahindra to
name a few.
For the past decade, I have been with L&K Saatchi & Saatchi (formerly Law & Kenneth).The entrepreneurial spirit of this company has helped me create a specialist design division ‘Design L&K Saatchi & Saatchi’ where I serve as a Chief Creative Officer. Besides advertising, I help my brands by being their Design Strategist and create Corporate Identities, Packaging & Retail Design, Environmental Graphics, Coffee Table books and Brand Experiences.

 

Inspiro India: How would you best describe your style of Lettering? And the challenges you faced as an lettering artist?

– Personally, I love many unique lettering styles, but I practice clean, contemporary & contextual lettering. My style is a fusion of classic & contemporary. I use it for design projects as well as commissioned lettering projects. On the other hand, I also use it as a medium of art through my #letteringonsunday project on Instagram. There are hundreds of renowned artists & beginners who share that same passion and have been contributing to this idea ever since.

The challenge for me is to not get trapped in a particular style of lettering. I love to experiment using different styles. The beauty of hand lettering is that it is organic, unique and has imperfections which makes it visually very attractive. Since past 2 years, hand lettering has re -entered the world of graphic art &design as a wildly popular & sought after skill. The challenge, therefore, is also how can one set oneself apart from the countless styles flooding today’s market.

 

 

Inspiro India: What are the tools you couldn’t live without? Can you please explain about your work process?

– Frankly, I am not fussy about tools. It just depends on what I have in mind on that day & the particular style I want to create. However, a simple 0.5mm HB lead pencil, a set of Kohinoor’s artist quality pencils, a good quality eraser, a Uniball 0.7 black pen, a thick black marker, a steel scale, a good quality A3 tracing paper pad and an artist quality A3 thick white paper pad is my basic tool kit when I start any fresh lettering piece.
I follow this simple process –
1. Think of words, quotations that best capture my idea and express them through lots of small scribbles.
2. Develop it in an actual size lettering on paper and then use tracing papers to fine-tune the piece.
3. Decide on the paper, material, colours & tools to be used for final execution.
4. Start creating the final piece in my studio. One very important aspect is that I only do my final hand lettering during the day in natural light. It helps me to judge colours, finesse & depth. However there are times when I recreate the entire piece if I am not happy with the result.
5. Photographing the final piece in natural light, adding few props & tools to make it look as organic as possible. Or put my hand lettering on to one of my favourite images (clicked by me) in Photoshop, lettering juxtaposed against a photo is a great way to add meaning to your art.

 

Inspiro India: Is studying typography & lettering in art college worth the cost or do you recommend an alternative?

– Art School is of great help to get your basics right, learning graphic design & colours is a must before learning lettering & typography. Also, a competitive environment helps you judge your progress and keeps improving your skills. Most important part is to practice, it will develop your skills like nothing else. While learning, don’t bother about tools as they do not help in improving your craft. Even a simple HB pencil and eraser should be enough. In this era of getting hooked on to design softwares focusing on working with your hands, tools and paper is a good thing. Enough books & online courses are available for learning this skill if you can’t join an art school. Copying other artists may be fun, but never helpful. Practising regularly helps you become aware of your strengths and improve upon your weaknesses. Don’t be in a hurry to develop your own lettering style when you are learning.

 

 

Inspiro India: Can you explain a little about detailing in your Hand Lettering?

– A meaningful word or quotation will always be important in creating any piece of hand lettering. I love simplicity & clean styling, touch of classic lettering styles helps me add depth and character. Choosing the right lettering style to express the meaning of words is a very important part of lettering, scribbles & tracings will help you gauge that.

 

Inspiro India: What did you want to become as a child ? Three things you like other than Art ?

– Very early on, I wanted to join the Indian defence force, for which I studied in a Military school for 2 years. Fortunately they had a great drawing teacher who helped me hone my skills. The school got a lot of discipline & time management into my personality. Besides art I love music, live concerts, movies, travel & teaching.

 

 

Inspiro India: What do you enjoy most about being a designer/hand letterer?

– My role as a CCO for Design L&K Saatchi & Saatchi helps me travel to interesting places, collaborate with talented photographers, designers, illustrators and like-minded client partners. Hand lettering has given me the opportunity to work with some of the world’s best design & lettering curators.

 

©Chandan Mahimkar

 

Inspiro India: What advice would you as an artist give to other creative heads out there? And some creative tips you’d like to share?

– Developing a hobby & pursuing it is a great way to rejuvenate & refresh your thinking. Taking your profession too seriously & treating it like a job kills creativity. Travel, meet people, go out and experience things yourself. Creativity lies in doing crazy things, trust your madness. Whatever you believe in, start now! Good things never come to those who wait.

 

Check out his full feature in March’16 Edition of Inspiro India Magazine issue#27 – Download Free.

 

 

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