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Inspiro India Official

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22 March 2017

Blogger of the Week : Aditya Madiraju

The immense love and support from you ‘Creative Heads’ have been surreal over the past few years. Inspiro India wishes to grow with the growing population of ‘#inspiroindia‘. We’re continuously working to bring great content to anyone and everyone following us on various platforms.

This year we present to you, an all new feature presenting ‘The Blogger of the Week’.

 

Aditya Madiraju has always had the passion for dance and paintings, he grew up in New Delhi and ultimately moved to the US for his studies. Even though he works as an IT employee, his passion for art is what fuels the creative head’s spirit and soul!

Aditya Madiraju

 

Aditya’s blog is all about his personal fashion and lifestyle. The world of style is yet to be explored for this creative mind but he can definitely eye men who struggle with clothing, walking through the streets of New York City. He believes men don’t really understand or pay enough attention to accessorising, which he feels ‘makes or breaks an outfit’.

Through his blog, Aditya wants to explore more of what’s current in the New York City and what it means to be a ‘brown boy’ in New York! One can absolutely see glimpses of his love for dance and photography that also eventually influence his way of clothing himself.

 

With plenty of blogs out there, what makes a blog different and appealing to a set of masses is a great deal, where blogging is picking up more and more as a profession than just a hobby. His blog is very personal as he writes only about the things he loves doing, it is obviously not about buying new clothes or keeping up with celebrity styles! ‘It’s all about reinventing what you already have in your closet to reflect what you are doing or feeling that day’, says Madiraju.

The blog combines his everyday wardrobe with the activities he does, whether he is going to work, grabbing a meal with his friends or exploring the city.  He also feels the need to associate himself with any Indian guy living in the US. ‘Our sense of style ought to be different as we bring one culture to another’, says Aditya Madiraju.

 

 

 

Aditya’s style is ‘Relaxed and Rebellious’! One can find him in a white shirt, blue jeans and sneakers. The only thing that will stand out is his use of collar pins or the sleeve roll-up pins in his outfits. He believes in incorporating something unique or new in everyday look, one should never try too hard, says Aditya. ‘It should be effortless’.

 

The young blogger also draws his inspiration from ‘Mariano Di Vaio’, a very famous Italian blogger. He is also inspired by linen and denim clothing and owns several pieces in both the fabrics!

 

A newbie in the blogging world, he has received great feedback from people all around. It has been only a month for Aditya but he always wanted to share his fashion sense with the world. Although he had harboured the thought to start a blog for the past 5 years, spending around 45% of his paycheque on clothes, it hit him how potential worthy his closet was!

Starting his journey by uploading only a picture or two per week has now turned into his own website. ‘I believe in baby steps, but once in a while, a giant leap does help!’

 

Blogging is not only taking high-quality pictures or writing well, networking and building relationships with people are equally important, says the creative blogger.

One also needs time, patience, a unique perspective, and a positive attitude. It takes years for bloggers to establish themselves but large platforms can, fortunately, give a huge boost as well!

The blog focuses on targeting men between the ages of 25 to 45, but that doesn’t mean he doesn’t connect with people of other age groups or gender. In fact, he has a great female audience who visit his social media in search of something for their boyfriends or husbands.

 

 

He also plans to feature female bloggers and noteworthy personalities on his website very soon. ‘Styling and blogging are an art and art does not discriminate!’.

Aditya wants his audience to remember him by his real name as the blog is the reflection of his lifestyle hence, www.adityamadiraju.com as the blog name! What is interesting is his Instagram handle ‘@mad_adiyoo’, it is a cut and cross derivate of his name.

 

Aditya wishes to be recognised for the skill set he has and having a strong voice and presence, to make an impact. He does admit he wants to be famous, ‘who doesn’t want to?’ says Madiraju! He also wants to launch new sections in my blog talking about ‘brown folks’ in the US and upcoming artists, anything which can connect him to new and interesting people!

 

The blog features photos shot by a very well known professional photographer in New York, Shravya Kag (Instagram @saxophonestorie). Other than that, he uses his iPhone 7 to get very creative and artistic photos for the blog.

On asking him what he’d like to tell the readers as well as aspiring bloggers, Aditya says, one should definitely get inspired and incorporate the looks they see online in their wardrobe. A lot of people read articles but they are still a little scared to try things at home. One should take the information from others and find one’s sense of style. As for creative heads who’d like to start blogging, he says, ‘Take it easy and do not stress, if you enjoy what you are doing, it will always work and the moment you feel stressed, re-evaluate your approach and start again. You have to have thick skin to be in this game!’

 

©Aditya Madiraju

Follow Aditya: Website | Instagram| Facebook

 

“Inspiro India will be featuring bloggers every week irrespective of what they blog. To get featured on Inspiro India simply use ‘#iiblogger’ on Instagram ”

Check out latest edition of Inspiro India magazine – here

Submit your work for upcoming issue of Inspiro India Magazine
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Inspiro India Official

Blog

1 March 2017

Blogger of the Week : Tanvi Srivastava

The immense love and support from you ‘Creative Heads’ have been surreal over the past few years. Inspiro India wishes to grow with the growing population of ‘#inspiroindia‘. We’re continuously working to bring great content to anyone and everyone following us on various platforms.

This year we present to you, an all new feature presenting ‘The Blogger of the Week’.

 

To Tanvi Srivastava, fashion and style come organically. Younger Tanvi always helped her family and friends to figure out what would flatter them and build their respective styles to a much flattering way. She gained a better perspective on style and ventured out of comfort zone during her time at NIFT and still continues to do that after graduation!

Tanvi Srivastava

 

She now runs her blog ‘TheDuskess‘ spanning over fashion, beauty, travel and lifestyle. Tanvi believes in being realistic and flaunts her Indian skin tone with pride. She says most of her audience is aged between 15-35 years old which can get a real and positive image, ideas and inspiration from, TheDuskess’s social media rather than following false masses and popular culture that propagates white skin obsession. She believes in highlighting the Indian skin tone and also does not hide her birth marks which most of the today’s trends force us to. Tanvi says, ‘I’ll never be the one to promote skin lightening products, slimming teas and their likes on my social platforms’.

 

Her personal style is extremely comfortable, also extremely wearable in Indian diaspora! She likes presenting her audience with practical and functional wardrobe even for public transportation. An avid street style lover, she says street style has massive potential, and it amazes her how individual and subjective it can get!  She hopes to continue to find the drive and courage to experiment with new styles and looks and to always have respect, consideration and appreciation for her audience.

 

 

©The Duskess

©The Duskess

©The Duskess

©The Duskess

 

A year ago, Miss Srivastava discovered Instagram and its amazing capabilities to make her feel more connected to the rich brown skin tones. Only if she had known more realistic and relatable avatars of Sushmita Sen, Bipasha Basu, and Priyanka Chopra to look at and interact with. That’s when the idea of ‘TheDuskess’ came into being.

As a kid, she always related to the duskier celebrities, after being told off by the commercial mass media, and the Indian beauty and fashion industry. She finds immense joy in celebrating all skin colours regardless of brown, black or white. To embrace what we are born with rather than fighting is what made her think of the name ‘TheDuskess’ which certainly rhymes with Duchess! It is a statement of the sort, directed towards anybody who thinks dark skin is pitiful when it is not!

 

Blogging is not what meets the eye, one must have the skills of photography, picture editing, writing, marketing, public relations and much more.  As a blogger, she has to constantly keep honing all these skills, whilst simultaneously creating content that is real, honest and relatable, says Tanvi. Tanvi uses a Canon Rebel T5i. It offers a great value for money with an ease of self-shooting for her, thanks to the flip-out screen! She also recommends a DSLR with a flip out screen for anybody interested in blogging!

 

As long as the work is driven by passion, the content one puts out will consistently have creative value and worth says the young blogger. Blogging is the art of infusing your style with your innermost thoughts and feelings, viewing the Blogger status as somewhat of celebrity will get one nowhere believes Tanvi Srivastava. Staying honest and true to the audience whilst liking and replying to their comments is a must. She says, ‘The success of your blog is directly proportional to the strength of your relationship with your readers!’.

 

©The Duskess

©The Duskess

©The Duskess

©The Duskess

Follow Tanvi: Website | Instagram| Facebook

 

“Inspiro India will be featuring bloggers every week irrespective of what they blog. To get featured on Inspiro India simply use ‘#iiblogger’ on Instagram ”

Check out latest edition of Inspiro India magazine – here

Submit your work for upcoming issue of Inspiro India Magazine
By

Inspiro India Official

Blog

22 February 2017

Blogger of the Week : Devesh Baheti

The immense love and support from you ‘Creative Heads’ have been surreal over the past few years. Inspiro India wishes to grow with the growing population of ‘#inspiroindia‘. We’re continuously working to bring great content to anyone and everyone following us on various platforms.

This February we present to you, an all new feature presenting ‘The Blogger of the Week’.

 

An aeronautical engineer by the day, 22-year-old Devesh Baheti jokes how he saves the world at night with fashion blogging! Born and brought up in Hyderabad, Devesh believes to make the best lemonade possible when life throws lemons at you, both sour and sweet. He describes himself to be neither carefree nor distressed which is clearly visible in his Instagram handle (_thenakedsoul_) of choice!

Devesh “TNS” Baheti

 

The blog, ‘The Naked Soul’ is primarily based on lifestyle and fashion which whirls around charismatic stories and sagas of couture, clothes and costumes. To him, it’s a platform and a diary where he can talk about the things he loves with utmost passion and a tongue in cheek attitude! The blog quickly escalated after having successfully created a niche for itself in three years on Instagram.

 

Baheti is true to his style and proves to be hundred percent authentic to its syntax. Where his fellow bloggers are already turning out to be huge media influencers, he feels his blog doesn’t hold the burden of any influence or sponsorship. He’d rather focus on his niche of being a lifestyle blogger and curate stories that are directed towards the audience than cover an event that’s off topic and off-brand as an influencer. The stories and words penned by him on the website are true to his individual work and devoid of pressure. Devesh proudly believes in quality over quantity, for sure.

 

Greatly fascinated by someone who is opinionated, he respects the fact that someone constructively and creatively creates an outlet to vent and pen his or her thoughts through blogging. The personality and creativity can be morphed into so many different things which are endearing, exciting and intimidating, gets him. The inspiration to start blogging came naturally and also to have a proper platform like Instagram to showcase what he loves.

 

His journey started when he was introduced to Instagram by his brother. Being a ‘Waldorf school’ graduate, the impeccable blogger was an avid journal keeper. The ‘valencia’ filter was the only thing that intrigued him on Instagram. An eventual random post of an excerpt from his diary ended up being well received and liked by the community. It resonated a lot of fellow photographers, artists, bloggers and liked minded humans to his drool-worthy Instagram Feed!

 

This brings us to the style aspect of The Naked Soul’. Devesh says, ‘style to me is not what you wear, it’s how you wear something. Confidence is my style’. A mix of sophisticated and a little hipster-inspired he uses the word ‘schizophrenic’, in the sense it keeps changing with his mood.

From a high-end sharp fitted suit to rocking just a basic white tee, he doesn’t want to be limited to any one style. He steers clear of trends and strongly believes in being comfortable and glamorous at the same time! Nevertheless, he says his style is still evolving.

 

 

©The Naked Soul

©The Naked Soul

©The Naked Soul

©The Naked Soul

 

On talking about the general take on people about blogging, he says it is sad that it is not taken seriously, perhaps because of the frivolous and glamorous tag it comes with. Intrigued with goodies and the photo shoots, people are unaware that it’s a full-time job. A blogger is a self-employed entrepreneur and a content creator in terms of working with brands. The photo shoots and location choices are not mere fun but a content creation based digital business, says Baheti. Half-hearted blogging and doing sponsored post doesn’t make one a blogger, according to him proper time and mind investment is the key to blogging!

 

The story behind the blog name is always a fun thing to know. When asked what made him stick to the blog name ‘The Naked Soul’, the engineer remembered when he was once on a call with his best friend. Wanting to change his Instagram handle to something fancier, he ended up debating for hours into the night. He says he wanted something which made him feel empowered as well as vulnerable at the same time! Hence, The Naked Soul was born.

 

The Naked Soul caters to an audience of teenagers to 20-23-year-olds from countries like India, US, UK and even European countries. Since the niche is pretty young and majorly targeted towards the Fashion Conscious, he does have a pretty solid reach with the older age group in the middle eastern countries which is surprising because he has personally never thought about someone older to him in Abu Dhabi wanting to read his fashion-oriented content. To our amazement, ‘The Naked Soul’ collectively sees a traffic of around 6,000-10,000 clicks on the website each month!

 

Baheti usually gets clicked by his friends Abhishek, Arpita and Shreya with equipment such as a Canon 1200D, Canon 5D Mark III, and a Canon 650D respectively. 50mm and the 35mm are his preferred lenses.

As for the future, he wishes his plans are a gift to him and that he is totally ‘worthy of’ and ready for them!

 

On asking him what he’d like to advise the readers and future bloggers, he says, ‘Just start!’. He thinks everything and everyone has become brand oriented, people who start blogging about a month or two ago, want to see results in forms of affiliate programmes, collaborations, VIP event passes and 1000’s of Instagram followers which sadly doesn’t happen overnight. In the process of branding, marketing and positioning oneself as a blogger, people forget to roll out good content.

Devesh Baheti also stresses on the fact that in the midst of brand deals, a blogger will end up being manipulated, mistreated or misunderstood as well. The key to starting a blog and be successful at is to be sincere, real and passionate!

‘One shall also voice his or her opinion but never let the naysayers’ deject you!’ says Baheti.

 

©The Naked Soul

©The Naked Soul

©The Naked Soul

©The Naked Soul

Follow Devesh: Website | Instagram

 

“Inspiro India will be featuring bloggers every week irrespective of what they blog. To get featured on Inspiro India simply use ‘#iiblogger’ on Instagram ”

Check out latest edition of Inspiro India magazine – here

Submit your work for upcoming issue of Inspiro India Magazine
By

Inspiro India Official

Blog

8 February 2017

Blogger of the Week : Monalisha Mahapatra

The immense love and support from you ‘Creative Heads’ have been surreal over the past few years. Inspiro India wishes to grow with the growing population of ‘#inspiroindia‘. We’re continuously working to bring great content to anyone and everyone following us on various platforms.

This February we present to you, an all new feature presenting ‘The Blogger of the Week’.

 

The GreyHalfway is an exquisite blog run by Monalisha Mahapatra who is a Fashion, Travel and Luxury Blogger and Stylist based in Delhi. A fun loving person and chirpy around her friends which is hard to make out when you first look at her ‘numb looking’ pictures, she says. Monalisha blogs about fashion, travel and luxury lifestyle which is true to her personality and distinguishes her from the others.

Monalisha Mahapatra // Photo by ©Bhuwan Gupta

 

She defines her style to be comfortable and yet poised. Her pictures are a delight to look at as she takes her inspiration from art. The GreyHalfway started in August of 2015 when she just wanted to upload her pictures from photography and modelling on a website.

(As delightful as her pictures are to look at, we couldn’t help but wonder about the story behind her blog name!) Ms Mahapatra came up with the name when she was working for a fashion brand. A random search for cable knit sweaters and grey mufflers on Pinterest led her to be fascinated by the colour ‘Grey’. She randomly came up with the name ‘GreyHalfway’ which was then bought by her friend. A consequent squabble between them barred her from using the name for her website.

Since Monalisha was so intrigued by the colour Grey, she came up with the idea of adding ‘The’ in her blog name hence ‘The GreyHalfway’ was born!

 

 

©The GreyHalfway

©Faizan

©Bhuwan Gupta

©Bhuwan Gupta

 

TheGreyHalfway is a hit among 18-24-year-olds and is spread all over the world. Monalisha uses Canon Mark III for her pictures. The washed out grey effect to her pictures is how she abides by her blog name and not to forget her love for the colour grey.

She’d like to point out to how her blog and even other female bloggers often come across people who text her for personal contact and gains. Monalisha says she finds it creepy and offensive when she gets direct messages and even pictures on Instagram, Snapchat and Emails from people. She’d like the readers to know that her blog is her full-time profession and people should stop contacting her for personal interests.

Regular content posting and individual personality are the tips she’d like to give to someone who’d want to start blogging. Copying others is a strict no-no.

 

 

©Kanishka Barawal

©The GreyHalfway

©Bhuwan Gupta

©The GreyHalfway

Follow Monalisha: Website | Instagram | Facebook

 

“Inspiro India will be featuring bloggers every week irrespective of what they blog. To get featured on Inspiro India simply use ‘#iiblogger’ on Instagram ”

Check out latest edition of Inspiro India magazine – here

Submit your work for upcoming issue of Inspiro India Magazine