Sayanti Mahapatra is a 20-year-old student pursuing fashion communication, who has a quirky dream of possessing a huge closet of sneakers, the work is still in progress. She has interned and worked as a fashion creator with seldom styling work in between. She currently works as a Content Partner and runs a blog of her own!
She has Bengali roots which are a primary reason for her love for art and aesthetics. She had no need to take any tuitions for art because she had a mentor at her home- her mother. Her mom infused basic principles in Sayanti which paved a way to develop her own peculiar interests. The passion to work in this is why she ignored the idea of attempting entrance exams for engineering after her school. Hailing from a legacy of engineers, swapping of careers wasn’t a piece of cake, but it all turned out to be positive eventually.
She primarily started her blog to showcase her personal style, her love for art, sneakers and basic clothes but it has developed into something more. It has transformed into an interactive platform where she is ever ready to take up different challenges that her audience wants. More than representing her personal style, she loves to curate the content for her readers. She also initiates soulful conversations.
Her blog stands unique because all the fashion tips and tricks that she shares in her posts are inclined towards spreading body acceptance and self-love. “There’s no way to feel beautiful if you aren’t in love with yourself, or you aren’t embracing your flaws because that makes you, you”, she says! Her blog shares her personal experiences as an overweight kid who was often mocked down, the starvation she donned upon herself in lieu of cutting down calories. Working out to stay fit is reasonable, starving to death isn’t. It took a lot of time to accept her own natural self and feel grateful for her talents. She had no one to boost her with confidence and that it’s perfectly normal to wear shorts even if one has cellulite thighs. This is the self-confidence she wishes to instil in the female audience that they deserve all the love and respect for who they are. And this what makes her blog different from other blogs
There’s no symbolic style of her own. She tries to experiment a lot, from bohemian to laid back to traditional Indian! From Gucci to Sarojini, from French girl to Frida Kahlo she admires every style. She likes to stay versatile but denim on denim look is what wins over others in her case. She loves how basic and yet unique that outlook can be.
The inspiration for Sayanti comes mostly from the streets. But she also likes to follow different celebrity bloggers like Audrey Hepburn, Victoria Beckham, Chiara Ferragni, Santoshi Shetty, Masoom Minawala etc. Everyday style is still what arouses interest in her. Metros, street markets and even at times people I come across in my society’s elevator are the glimpses that serve as inspiration.
She started with microblogging around May 2016 but she had so much to put out in front of the world. Hence in July 2017, she began her own website while she was working with other different websites. One of her articles went viral which paved her way for an offer from UC News to become its Content Partner. This is when she decided to take up her own blog-something that defines and designs her niche. She recalls an incident which gave her thought of starting her own blog an affirmation. Once she came across a girl in a metro who walked up to her to compliment her outfit and wished to know where did she purchase the outfit from and if she runs a blog to provide fashion tips and tricks. She revealed that she has no blog of her own to which the girl replied that she must start one soon. And that’s how Sayanti got the work for her blog started!
Blogging for Sayanti is an escape, a stress buster. Over a period of two years of reading, writing and creating content, the blogging process has become a part of her life. It makes her feel empty without getting engaged with her blog even for a day, and she admits that she prefers to remain occupied with work because that makes her feel happy and content. According to her, blogging should help you connect with people and not add to the burden of your daily life. It should be something that relieves you of your stress and not adds to your existing anxieties.
Her only requirement while deciding a suitable blog name was to add the word “Basic” in it since her styling is about incorporating basic things to come up with a stylish outfit like she came up with 10 styles with a simple white shirt. But she couldn’t come up with something catchy. One day she and her sister were brainstorming, and her sister pointed out that she does everything in excess since she was binge-watching and eating, and Voila! It clicked for her that she binges on particular stuff, for example, wearing a pair of denim jeans for 5 days continuously. And hence she came up with the name “Binge on Basics”.
Her audience consists of mostly women with age range of 15-26 years old and who are fashion oriented and love to interact along with continuing her work on her blog, which is her foremost love. Sayanti wishes to pursue styling as a career in future. She uses a Sony Alpha 58 to click pictures and at times iPhone for a grainy and vintage effect, which is her current favourite.
Sayanti extends her gratitude to all the readers because she feels that bloggers are nothing without their dedicated audience, and all the hard work they do is for them. She feels great to know that people admire her work. And hence she wants her audience to reach her out because the community would always be happy to help them in any manner. For someone who wants to start blogging, she urges them to just make the move without much thought. Passion is all it takes. All the doubts will fade away sooner or later and things will be figured out slowly and steadily, but kick-starting the project is the most crucial step. One should not expect to unravel it all before actually beginning it. The other important thing to follow is originality. ‘Find your own style, make your own statement’ is the ultimate mantra. Whatever you intend to serve to your audience, it should carry the flavour of authenticity.
Words by Laveena Behl
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