The immense love and support from you ‘Creative Heads’ have been surreal over the past few years. Inspiro India wishes to grow with the growing population of ‘#inspiroindia‘. We’re continuously working to bring great content to anyone and everyone following us on various platforms.
This year we present to you, an all new feature presenting ‘The Blogger of the Week’.
Varun Singhania aka BeardsEyeView is many things but mostly a photographer, a personal style blogger and a hardcore beard enthusiast. He says he is a misfit, a non-conformist and an introvert.
While talking about his blog, he says, “My blog is a showcase of my personal style and experiments with my own wardrobe. My blog is an amalgamation of my personal style, my experiments in fashion, and a bit of travel and photography. I don’t endorse brands I don’t stand behind or the ones that don’t represent my personal style. It’s how I view fashion and how I like to see it on myself. I’m also not your typical tuxedo-wearing slick-haired dapper blogger.”
“My style is very fluid and it keeps evolving, but more often it’s a fusion between hipster and grunge/ street.” As he talks about his style.
His inspiration is a lot of Italian, Asian (Indian & Korean), underground street and tribal fashion.
Also, fashion within music, especially from the 80s inspires a lot.
Varun started blogging about 3 years ago and it was around the time He started growing beard as well (pun intended). He says, “In fact, my beard was pretty much the game changer. It made me switch up my style and up my fashion game and I began documenting it. I also got into a lot of photography around the same time and my personal Instagram just evolved into a blog from there on.”
Varun’s take on blogging, “I believe that blogging should be a representation of who you are and what your views are. Whatever the core of it might be, it should always be authentic and stem from your own creativity. I don’t believe in blogs & bloggers that turn into mere advertisements and billboards.”
Varun’s blog was initially just his Instagram where he used to post his everyday photography and edits. It had nothing to do with fashion initially. “Around the same time I began growing a beard, and I began to be known as “beardie”. And it just suddenly hit me one day that I wanted an alias name; one that would be representative of not just my beard but also my vision. A friend and I got thinking, and the same day we came up with ‘Beards Eye View’ as a pun on the phrase ‘Bird’s Eye View’.”
He says, “My audience is a mix of beard enthusiasts, guys who want to switch up their style and women who appreciate a man who tries different things.” They’re scattered between the age group 15-30yrs and mostly from India, Italy and USA.
Varun says wherever his blog takes him regarding his future plans with blogging. “My interests are split between my blog and my photography currently, and I’m trying to find a way to fuse both. I want to experiment more with contemporary Indian fashion and also include more travel oriented content on the blog.”
He uses a Canon 6D and a GoPro, and occasionally iPhone.
Varun gives advice to readers would be to not judge. Never judge anyone for their style, their views and their take on things.
Two tips to future bloggers would be 1) Hire or collaborate with a good photographer. Quality pictures always make a great impression. Also, learn how to edit your own pictures/ videos. 2) Be yourself and experiment within your own style and comfort zone. Don’t be a sell out.
Words by Archita Rajkumari
“Inspiro India will be featuring bloggers every week irrespective of what they blog. To get featured on Inspiro India simply use ‘#iiblogger’ on Instagram ”
Check out latest edition of Inspiro India magazine – here