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Inspiro India Official

Blog | Interviews

29 March 2016

Interview with Avinash Jai Singh : Daaku Jai Singh of Illustrated World

Image00001

 

Inspiro India: Art/Illustration- How did you decide it was your calling ?

– I don’t think, you decide your calling. It’s the calling that chooses you. It’s the small little effort one puts in everyday for years. I have been painting, since i was a little kid and that too, was my in my initial years, it was my dad’s persistence to make me sketch every day. And I became better at visual literacy than anything else.

 

Inspiro India: How would you best describe your style of illustration? And the challenges you faced as an artist/illustrator ?

– I swear by Symbolism and Metaphors, it gives me an interesting layer to play around with and it’s always exciting to discover what lies beneath. This pop surreal world has enchanted me. People usually describe my art as, Unapologetic, unabashed, clean, bold and minimal. I just try to keep it organic. To me, they just come and merge into their surroundings and keep evolving into new ones. Unpredictable, because they surprise you or shock you but would never go un-notice. Light hearted and play-full art, I don’t design to offend anyone, but taking a cranky bit on mythological stories, history lessons and ever one around from everyday life is quite fun. I mean, there are no different challenges as such, because it’s really a journey, discovering your style, discovering your look, finding the right story to say. It all matters, and sometimes, doesn’t. You can’t force an art to be done. It takes its own time, to develop in our own conscious – subconscious mind. And you can’t do anything about it, until it’s ready. But sometimes, it gets tough, when you have to meet a certain deadline, for commercial project, then it can get tricky, sometimes.

 

Image00002 Night Sky, now, in your favourite colour

Inspiro India: Why do you love illustration? Can you please explain about your work process particularly ’30 Days of summer’ series?

– Illustrations are one of those mediums, where i can work independently, unlike photography or direction, where i need to have a team in place which in itself is an exhausting job. I mean, sometimes, emotions or thoughts or ideas, are so strong that i want to put it on paper there and then, I am trying to put some ideas in photography as well but that requires planning and team management. It can’t just happen, instantly. I have to wait it out for stylist, set designers, models to come together. But in illustration, it’s just you and that one blank piece of paper. One of my self-initiated project, was to sketch every day and about the strongest emotion i felt in last 24 hours which turned out to become, 30 Days of Summer, with that one emotion, i used to thread a story around it. I have tried defining a certain style and using a certain palette to express the mood, one helluva ride that one month was.

 

Image00003 Him – Can I take a nap in your ocean of thoughts?
Her – only if you’re not scared of the storm. ~ A
Image00004 I stare at the broken man in the mirror, with a hollow, laugh of despair

Inspiro India: How satisfied are you with the artist you are right now?

– Hahaha, initially I thought, i would feel more settled in head once this series is done, but damn, as soon as i finished this. I got more hungry for ideas. And now i don’t think there’s a thing called satisfaction, in art. More you create, you’ll realize, how little you actually know. So it’s quite a crazy scene. But as an artist, my work has a certain visual language now, a defined style, which easily stands out. So, yeah, that way i am doing pretty well.

 

Image00005 Soulmates are fraud, they come around just to fuel themselves, when broken.
Image00006 Not from just another dysfunctional Indian family. Summer of 1989.
Image00007 Our Explicit dreams and weird thoughts, Priceless!
Image00008 The jar of space, for every relationship.

Inspiro India: What advice would you as an artist give to other creative heads out there? And Some creative tips you’d like to share?

– If you feel it, just say it. One needs to feel it, to say it. Be sensitive towards things around you, world u live in. observe and absorb. And what you do every day, makes you, who you are Not what you do occasionally.

 

Image00009 Popsicle after all.
Image00010©Avinash Jai Singh

Inspiro India: What do you think about Inspiro India Magazine?

– You guys have been quite a pleasant platform for creative guys. The stories you publish motivates a lot of people like us. who don’t have a real job (as per our parents) 🙂 it’s the magic of creating, which is above anything else. God Bless.

                                               #30DAYSOFSUMMER