Shubhkiran is a 25-year-old Business and Design graduate from Chandigarh. She juggles between a routine of 9 to 5 Design job during the day and a fashion blog by night. The blog began as a medium to share her favourite buys and budget finds. It has now transformed into a kaleidoscopic display of everything from travel and fashion to beauty and lifestyle.
The uniqueness of the blog lies in presenting the mundane everyday style in an impressive way. It’s about clothes that are versatile, shoes that are comfortable, beauty products that are great yet affordable. It stands out because it’s less about the current trends and fads and more about individual style.
Describing her personal style statement, Shubhkiran shares, ’My style is very minimal and basic chic but with a bit of edge. It’s about low key yet timeless pieces topped with fun or a statement accessory to uplift the overall impact.’
Her major sources of inspiration are all the fashion magazines and personal style blogs she grew up reading. While she learnt about what’s new and ‘it’ via magazines, style blogs paved the way for moulding her personal style. Hence, print and digital media are the key factors of her style enhancement.
Shubhkiran started her blog in June 2015. She ardently followed fashion blogs from her high school days, which lead her to discover the lack of content about the everyday budget fashion online. Thus, she started documenting budget-friendly daily outfits on social media. Once that gained momentum, he gave his blog a proper professional touch.
Blogging, according to Shubhkiran, is a great platform to express oneself and share one’s passions. One earns a lot of exposure and opportunities via connecting with like-minded people. To be precise, it’s an online portfolio of your digital presence and helps you establish your personality in the desired arena or industry.
She also shares the anecdote behind the blog name, ’I always dress up in fragments i.e. tops and bottoms. Whenever I have to break down my outfit, I begin with the top and then the bottom and then all the other accessories or add-ons. The method in which I explain my apparels pinned down the name of the blog to “TOP TO BOTTOM”. It is an exhausted term in my vocabulary till date.’
The audience ranges from the age of 15 to 35, comprising of mostly college youth and women on the move looking for everyday outfit inspiration.
She plans to venture into YouTube and building a more personal rapport with her audience. She has also planned to introduce more segments into the blog and converting it into one comprehensive style guide for everyday women.
She uses a Canon 70D but at times resorts to her first camera i.e. the Nikon D3200.
An advice from Shubhkiran to upcoming bloggers to people who are stepping into this field, ‘Be 100% original and show the real you. People identify more with someone who has flaws and is closer to reality rather than a person who is perfect but stagnant. Secondly, be consistent if you want to build a community out of the traffic, but make sure to periodically refresh content on your blog, and give a reason for your followers to return to your blog, and grab attention of the newer audience as well.’
Words by Laveena Behl
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