Color tones are of utmost importance when we view an image, but a black and white image forces us to look beyond the subject. A black and white image somehow resonates with the minimal concept of minimizing the distraction and helping the viewer to look and appreciate the subject and the subject only. Black and White harmonize effectively with portraits…especially those portraits in which the photographer wants to draw all attention towards the intensity of emotions or wants the viewer to create a story in his or her mind for the subject. It also works well with minimal images, since the concept of both these types of images go hand in hand- Drawing all the attention towards one main object/subject keeping all the other elements in a subdued or muted form. Monochrome images are also a win-win for conceptual or fine art images. Conceptual images should speak for themselves, all the attention should be on the concept that the photographer wanted to convey or the point he or she tried to make through the image-Black and white helps in creating dark and interesting conceptual images. What is fine art photography, if it doesn’t make you look twice at the image? You gotta go “ooh I like that” or “ Oh I hate this”…Fine art images creates some kind of reaction within the viewer, it makes you think , that is where monochrome tones come into play. It adds an element of darkness and tease that will make you view the image again and again.